Habitat by Honestbee – An Online to Offline Retail Experience

Habitat by Honestbee – An Online to Offline Retail Experience

Reading Time : 5 Minutes

Habitat by Honestbee has finally launched in Singapore! I was fairly excited upon knowing that Honestbee Singapore is launching their latest venture, the “Habitat” during my short trip down to Singapore! As a guy who builds digital transformative solutions, it is kinda our ultimate goal to achieve such seamless digital activities for our clients alike.

So what is Habitat? Habitat is Singapore’s first Online to Offline retail company that enable users to pick & pay with their Honestbee mobile phone app. Something like the “He Ma” of Alibaba in China.

Habitat Honestbee Gated Entrance

After hopping on Grab, I was brought to a rather unexpected location. Was expecting a retail concept inside a mall, but this was rather on an industrial looking zone instead. Bright Habitat branding across the whole road leading the way to this colourful security gate.

*Warning, my most picture heavy blog post EVER! Your data has been warned*

Registration & Entrance into the Hive!

Habitat Honestbee Digital Entry Via Mobile App

Entering is, rather simple. Download the Honestbee App, key in the P.O Box, and click confirm to get into the Habitat zone interface. From there, I selected Sign-In with Facebook, and my Bee Pass is up & ready! With a quick linkage with my credit card, I then scan my way through the entrance like how you do it at cinema entrances.

Honestbee Digital Pass to Check-in to the Habitat

Venturing into the Habitat

I’ll just let the pictures do the talking as many of these are self explanatory. To sum it up, very trendy layouts with a strong emphasis on freshness & convenience!

Museum Display Entrance!

Habitat Honestbee Food Aisle

Habitat Honestbee Butcher Parlour

Fresh Seafood

The Creamery

Wine Cellar

Hive Concept Design?

A Digital Shopping Experience

So what makes this place so cool? It would definitely be their digital item cash out through pick & pay activities of course! But it does more than just that! Allow my screenshots to do the explaining~

Step 1 : Scan the Barcode of your Item

Step 2 : Get Item Description Upon Scanning

Step 3 : Extra Info, Like Links to Cooking Recipes when Scrolling!

Step 4 : Compile your shopping cart

Step 5: Pay & Receive Receipt

It is just that simple! Apart from a few of the items that I would like to buy which I could not scan at that time, not sure whether it is internet problem, or since it was only launched recently, there are still some items not coded in yet?

Afterthoughts

Some Instant Rice, Cheese Sauce, & Edamame that I Finally Settled On !

The world is moving fast, and has always been transforming towards a digital society. At some parts of the world, technologies like these are still slow to adapt or be adopted into the ecosystem. My team is constantly moving towards building and enabling solutions like these that can contribute towards a company’s day to day activities.

However, an interesting conversation with my Grab driver during my way back to the hotel left me with a lingering question. When the world continues to digitize, what else would humans be left to work with? Disrupting industries? Yes, great! Disrupting people’s livelihood & ability to feed their family? Not so.

Probably those are among the few things technology should not be so glorious about, yet.

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