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“Finding a business partner is just another part of entrepreneurship, the more value you can sell to the other person, the more likely they will reciprocate that value back”
In this line of work, we are met with many dream sellers in life. You will be surprised by the amount of promising futures that each one of these hustlers will sell you. Have I been sold futures worth galaxies away? Probably yes, but more often so I would be the one heading out to recruit the latest talent into my team of extraordinary personnel. However, as businesses grow, new ventures will cause new partnerships to be formed. That is when you are on the look-out for not an employee, but someone who can go through every thick and thin together.
It was just two months in when my previous Augmented Reality start-up got acquired by our current group, Marke 360. Being a group with some strong ties in the IT world of Malaysia, we have been crunching out projects after projects trying to fulfil the various demands of the industry.
Handling regional projects is no easy task as the company I was responsible with had to design all kinds of experiential marketing technology materials for our clients. It was through all of these assignments that the Founders of the group realized an ample amount of opportunity, which is the digital transformation of the old players.
This therefore allowed the founders to decide on the formation of a new subsidiary, a subsidiary that focuses solely on digital businesses. According to a recent article from The Star, “Malaysia’s E-Commerce industry is now a RM24.6 Billion Business”. This just shows how astonishing Malaysia is trying to push towards a digital era. The next problem was, how are we going to obtain a piece of that overly-sized digital pie?
It was logical to invite one of the best within the field to be our new partner. Meet Wesley, our latest strategic partner that has a plethora of skills and experience from his decade old experience dealing with sales in retail for award winning IT companies. His many years of inside know-how enables him to understand properly on the kind of actions that needs to be taken.
From here on, our 1st digital business venture, Techaway.co, was created. Techaway.co is an e-commerce site that focuses on providing IT based products towards our consumers selling items mainly ranging from laptops, gadgets, mobile phones & so on. Having Wesley onboard was crucial as his knowledge enables a ton of very critical activities within the new group in terms of recruiting a proper team and guiding these new bloods into waging a war none of us has ever faced.
A couple of months later through various collaborations and involvement with marketplaces like 11 Street and Lazada, Techaway.co managed to break their first RM500,000 revenue in a month. Numbers only continued to grow and pretty soon our brand-new venture achieved milestones we never knew was possible, including the Rising Star Award from 11 Street.
Our new group would not have achieved such quick results if we had not find the correct partner to run the business with. All of this boils down to a few key-elements that is crucial for success.
No one can ever achieve anything alone. All of the greatest companies in the world originally had a team of strong and determined people with a common objective to succeed. Finding someone who does not work as hard as you, will only be a colleague. Finding someone who will only provide money with little effort, is merely an investor. Finding someone, who will go to the ends of the world with you and never give up on pushing and looking forward, is called a partner.
I am the founder of Malaysia’s 1st Augmented Reality merchandise and currently is a partner & director of an integrated marketing agency that focuses on making brands exciting through on-ground & online strategies. Thus far, I have served various Fortune 500 companies into solving their projects and challenges with digital solutions. For any advice and inquiries, please contact me at my contact page!